In the case of Adidas, the World Cup began in November 2017 with the launch of the uniforms of the national teams of Russia, Germany, Japan, Mexico, Spain, Argentina, Colombia and Belgium. On that occasion, the official ball of the 2018 World Clipping Path Service Cup was also presented: Telstar 18. Here, we highlight that the inspiration to create the new ball goes back to 1970 and the Telstar used in Mexico, when the union between FIFA and the brand German started.
We know that Adidas has resisted in the market as a result of its fantastic marketing actions , as well as the quality of the products it offers Clipping Path Service to the public. Obviously, the ball will not only be used in the World Cup games. The ball will be marketed in Clipping Path Service a reasonable number of countries and, without a doubt, it will be very successful, especially if we consider that soccer fans will feel great joy when practicing the sport with tremendous material.
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According to the Adidas marketing manager who works in the area dedicated to soccer in Brazil, Lucas Ribeiro, a good economic return on sales is expected and this is mainly due to the technology and history of the ball. Apart from being based on these premises, there is another piece of information that makes the company believe in the success of the new official Cup ball: the success of its predecessor. The Brazuca ball, created and marketed for the 2014 cup, achieved historic sales and captivated everyone for its quality and state-of-the-art technology. So Adidas, very well founded, is confident in the market success of Telstar 2018.
The Telstar 18 ball was still on sale in 2017 in the main markets in Official Match Ball , Mini Ball, Futsal, Society and Top Replique versions. On the Clipping Path Service Official ball, it has an NFC chip incorporated that allows digital interaction with users. Apart from the types of balls mentioned, Adidas also put Testar 18 balls for sale for training and casual for the twelve teams sponsored by the brand.