Amazon has taken over the largest fish in the ocean when it comes to online retailing. The e-commerce giant earned more than 43% of US digital commerce revenue in 2017, increasing its market share by 5% from 2016.
This number may sound daunting for e-commerce brands looking to differentiate themselves in an increasingly competitive online marketplace, but we're working with Amazon to generate healthy profit margins. , There are effective strategies to oppose.
There is no one-size-fits-all solution when it comes to deciding how Amazon fits into your e-commerce strategy. If you Cork Gents Bicycle shop needs to sell on Amazon before establishing an e-commerce scheme, if it makes sense to sell directly to consumers, understand the Amazon Marketplace and which Amazon is for a long-term e-commerce game plan It is important to know from a 40,000-foot perspective how it fits.
Advantages and disadvantages of selling on Amazon
One way Amazon can gain such a large market share is to work with third-party sellers. These third parties sell about half of their products on Amazon, reduce company initial costs, and expand their product catalogs.
Whether you're a small business or a large company, selling on Amazon has some compelling benefits.
Advantages of selling on Amazon:
Access to motivated shoppers: Recent surveys show that less than 30% of search engines start searching for online products on Amazon, compared to more than 50%. This means that the vast majority of people look to Amazon first when shopping. online. Helps to attract target traffic and increase online reach.