Since 2016, the two platforms of ws number list Kuaishou and Douyin have gradually matured. That year, the entire video industry had only 38 million users . As of June 2021, the "Statistical Report on the Development of China's Internet Network" pointed out that the scale of short videos had reached 880 million , which has exceeded ws number list the scale of games and online shopping.
What concepts do these data present? In the ws number list "2021 Douyin Data Report", the peak daily activity in the first quarter was 700 million, and the average was 600 million. That is, short videos have reached a universal state and become a new way of leisure for the whole people , which directly increases the threshold for professional creators. Assuming that the change from text to video is just a change in the tool carrier, graphic creators can still take advantage of their advantages and simply migrate; but from the historical ws number list development, we have not seen a bunch of newspaper reporters running to TV stations to become program producers.
It can be said that there are two thresholds ws number list of "low and high" for video creation. The former corresponds to ordinary users, who are used to record and share their daily lives, while the latter are KOCs, KOLs or brands, who attract more ws number list consumer attention through slightly higher-quality content.