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Nike and the advertising strategy in the cup
Undoubtedly, Nike is one of the brands most associated with the World Cups and has been investing in advertising for the cup for some years now. The Jewelry Retouching Service North American Nike, a large company in the sporting goods sector, invests heavily when it comes to advertising to promote its articles during the cup. The list of those sponsored by Nike includes Brazil, the team whose jersey was the best-selling 2006 World Cup.
It is important to add that Nike also wears some soccer stars, such as the Portuguese Cristiano Ronaldo and the Englishman Wayne Rooney. Recently, the company renewed the contract with Ronaldo and the value of said document was not low: "barely" six million Euros per year, two million more than what was established in the previous contract.
Another team that is indirectly on Nike's list is England. The team is dressed by the traditional brand Umbro, acquired by the giant Nike in 2007. The sum Jewelry Retouching Service of the sales of the sporting goods of the two companies reaches 1.9 billion dollars (1.6 billion Euros), making the group, the world's largest producer of football items .