That's why I take you through the writing process of an informative article about fringe benefits, which I wrote for an online Whatsapp Number List platform for entrepreneurs. Determine your message, goal and target group To determine a good text structure, I always ask myself these questions before writing: What do I want to say? In this case, I would like to present a number of fringe benefits that allow employers to make a difference for their people. To whom do I want to tell this? My text is intended for employers and HR specialists. Why do I want to tell this? I would like to Whatsapp Number List emphasize these terms and conditions of employment, because they contribute to sustainable employability of employees. And that is important in this tight labor market, in which employers and entrepreneurs have to distinguish themselves. I usually write the headline of my article last. Once I've done my research, it's time to structure the mountain of information. The following elements are, in my view, crucial. Headline Sure: your article starts with a headline or title. But I usually write the headline last. Until then, I'll use a working title. Why? Only when the entire text is on paper, I can best judge what the real core of the story is. Often a Whatsapp Number List sentence or quote jumps out that I can use as a headline. In this case, I take great care that the headline gives readers an idea of ​​what to expect. I also want to encourage my readers to keep reading. That is why I emphasize what it benefits the reader to read my article from A to Z.